An airline is hoping to keep passengers watching when it screens its
pre-flight safety film – by using naked cabin crew to put the message
The men and women, all genuine employees, are the stars of a
safety video produced by Air New Zealand. It was intended for internal
flights but has become an internet hit after a copy was posted on the
The three-minute film called The Bare Essentials of Safety
shows a male first officer, two male pursers, a female purser and a
female flight attendant dispensing advice on seatbelts, oxygen masks
and emergency exits.
Welcome aboard: A friendly air hostess makes an eye-catching appearance
Uninhibited: A crew member poses as a passenger while another hostess talks through the safety procedures
And I’ll be your captain: There is even a message from the man in charge
Their modesty is protected by ‘uniforms’ painted on their skin as well as strategically-placed lifejackets and arm-rests.
The airline is also running a TV advert under the slogan ‘nothing to hide’ in which its chief executive wears only body paint.
The clip, entitled the ‘bare essentials of safety’ seems to be
doing the trick – it has seen passengers glued to their mini television sets.
Are they brave or mad? Office workers go naked to boost team spirit
Pictured: Flight diverted after passenger takes all his clothes off
Air New Zealand Marketing Manager Steve Bayliss says: ‘We
wanted to find a way to deliver these important pre-flight messages to
our domestic travellers in a way that was genuine, engaging and fun.’
Bluffing in the buff: A male steward addresses the camera
Work of art: A nude man demonstrates the safety and comfort of the airline
he safety video follows the same tactic as the airline’s recent
‘nothing to hide’ marketing campaign for its low-priced fares, which
featured staff, including chief executive Rob Fyfe, adorned in only
Each clip took one day to shoot and cost about
10 to 15 per cent of the cost of a major brand commercial, an airline
spokesman told the New York Times.
Watch the advert here: