Naked truth about flying: Air New Zealand crew strip off to present ‘bare essentials of safety’

Posted: July 11, 2009 in AVIATION

An airline is hoping to keep passengers watching when it screens its

pre-flight safety film – by using naked cabin crew to put the message

across.

The men and women, all genuine employees, are the stars of a

safety video produced by Air New Zealand. It was intended for internal

flights but has become an internet hit after a copy was posted on the

YouTube website.

 

The three-minute film called The Bare Essentials of Safety

shows a male first officer, two male pursers, a female purser and a

female flight attendant dispensing advice on seatbelts, oxygen masks

and emergency exits.


Air New Zealand

Welcome aboard: A friendly air hostess makes an eye-catching appearance

Air New Zealand

Uninhibited: A crew member poses as a passenger while another hostess talks through the safety procedures

Air New Zealand

And I’ll be your captain: There is even a message from the man in charge

Their modesty is protected by ‘uniforms’ painted on their skin as well as strategically-placed lifejackets and arm-rests.

The airline is also running a TV advert under the slogan ‘nothing to hide’ in which its chief executive wears only body paint.

The clip, entitled the ‘bare essentials of safety’ seems to be

doing the trick – it has seen passengers glued to their mini television sets.

More…

Are they brave or mad? Office workers go naked to boost team spirit

Pictured: Flight diverted after passenger takes all his clothes off

 

Air New Zealand Marketing Manager Steve Bayliss says: ‘We

wanted to find a way to deliver these important pre-flight messages to

our domestic travellers in a way that was genuine, engaging and fun.’

Air New Zealand

Bluffing in the buff: A male steward addresses the camera

Air New Zealand

Work of art: A nude man demonstrates the safety and comfort of the airline

he safety video follows the same tactic as the airline’s recent

‘nothing to hide’ marketing campaign for its low-priced fares, which

featured staff, including chief executive Rob Fyfe, adorned in only

body paint.

Each clip took one day to shoot and cost about

10 to 15 per cent of the cost of a major brand commercial, an airline

spokesman told the New York Times.

Watch the advert here:

 

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